第二検索ワード

オーバーチュアのウェブサイトにキーワードアドバイスツールというものが公開されています。ある特定のキーワードの検索件数と、関連するキーワードが表示されるようです。

http://www.overture.co.jp/ja_JP/rc/srch/tools/tools1.php

まず、Linuxで検索すると以下の結果が返ってきます。

• linux　：　48802
• vine linux　：　6695
• linux コマンド　：　5995
• linux インストール　：　5091

（略）

• miracle linux　：　485

残念ながら、露出度という観点からは悲しい結果が出てしまいました。キーワードを「リナックス」とカタカナに変えても、ヒット数は大体500弱となっています。（カタカナの場合は表示順序はあがります。）

• リナックス　：　8745
• ターボ　リナックス　：　2995
• リナックス　ダウンロード　：　1190
• リナックス　インストール　：　758
• リナックス　os　：　671
• リナックス　アカデミー　：　551
• リナックス　コマンド　：　535
• ミラクル　リナックス　：　471

さて、このツールは実行結果からさらに関連するキーワードを割り出すこともできます。ここでは、「ミラクル　リナックス」の文字列をクリックしてみます。すると、「ミラクル　リナックス」と同時に指定されたキーワードが表示されます。これは、お客さんがミラクルになにを求めているかという情報として使えます。

• 自宅　サーバー　ミラクル　リナックス　：　38
• ミラクル　リナックス　株式会社　：　32
• ミラクル　リナックス　特徴　：　13
• samba　ミラクル　リナックス　：　10
• ミラクル　リナックス　解像度　設定　：　10

ミラクルに深い技術ドキュメントを求めている人も多いかと思いますが、上記の結果を見てみると、実は「特徴」や「解像度　設定」など、比較的導入部分の情報を求めている人も多いのかなと感じました。

もうちょっと母数を大きくするとこの仮説の精度も上がるので、まずは検索されるように知名度をあげる活動をしないといけませんね。

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Comments

[投稿： Jhon_Smit_1979]

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